“@#$%! Why is everybody waiting ‘till the last minute to join this group buy?!”
Since starting GotoGroupBuy back in ‘06, we’ve heard both buyers and sellers utter those words all too often. Its not that the price is too high, or that the product’s a piece of junk. Why does this happen then? The answer’s simple…
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Jed J. was just an average guy with a passion for music. After a circuit
board on one of his favorite synthesizers went bad, Jed set out to create a replacement
part for the now-vintage equipment.
He decided to use group buying to recoup the costs of reverse-engineering. Little
did he know that his group buy would eventually cover his costs, and make him a
handsome profit.
All of a sudden there seems to be dozens of group buying sites out now. My guess is that most of these sites saw the success Groupon was having, and decided to jump on the bandwagon. Its gotten to the point where every site not named Groupon is considered to be a copycat of theirs.
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EZcarlift is a leading provider of portable garage lifts for home use.
It’s hard to imagine that they’ve only been in business for two years. The company
was already growing steadily, but it wasn’t until their first group buy that they
experienced explosive growth.
Has all the buzz about collective buying — aka group buying — got you dying to try it out? Most of what you hear about collective buying is about websites offering deals on your behalf. But, did you know that tons of businesses are getting better results by managing deals on their own?
So, what should you do: hire someone to do it for you, or do it yourself? Going the wrong route can cost you money, leaving a bad taste in your mouth. Luckily, this article will help you understand what makes or breaks a business when it comes to collective buying. Read more →
Have you ever gotten frustrated with group buys that end up being more trouble than they’re worth? Most group buys fall way short of expectations, ultimately costing you time and money. But imagine how much new business you could haul in if you were doing group buys the right way.
Over the last four years, we’ve helped manage dozens of successful group buys. In that time, we identified four mistakes that always lead to failure. This post aims to save you from making those costly mistakes, so you can rack up bigger sales and bring in flocks of new customers.
Have you heard the term “group buy” or “collective buying”, but aren’t sure how it helps you? By the time you’re finished reading this article, you’ll realize that group buying lets buyers save tons of dough while helping sellers make one huge profitable order.
Here’s why group buys are a win-win situation: Read more →